AI, the new link between user experience and business support.


In the digital age, the integration of Artificial Intelligence (AI) in businesses has become an essential subject. This technology promises to transform not only the inner workings of businesses, but also to greatly improve the user experience and business support. But is this promise really coming true?

Can AI, combined with a polished user experience and effective business support, really be considered the winning formula for modern businesses?

In this new article, we take stock of the various aspects and implications of integrating AI, in order to determine if this combination is as beneficial as it seems to be.

I. The value of AI in internal projects

The integration of AI into businesses radically transforms internal operations, but there is nothing magical about AI. It is still necessary to fully understand and select the technologies that will make it possible to respond to business problems because there are many ways to respond to problems, with very different results depending on what is used.

Huggingface gives an evaluation of language models, allowing an effective comparison of the performance of LLM models (or Large Language Model), an advanced computer program that understands and generates text by mimicking the way humans communicate, learning from huge amounts of linguistic data.

Hugging Face LLM leaderboard

This comparison table gives an overview of different LLMs available, while clearly highlighting the basic criteria to take into account such as the number of parameters for computing power or the type of licenses... It is then up to the company to dig and test the LLMs to take into account the criteria specific to its use cases: the field of application, performance, performance, ease of integration, cost, and adaptability.

After the selection criteria, let's look at the benefits that AI brings.

Strategic advantages  

  • Automation repetitive processes. Human intervention is only required for strategic decisions.
  • Data analytics in-depth thanks to AI algorithms opening the way to new opportunities and improved overall performance.
  • Improving user satisfaction with personalized care and follow-up 24 hours a day, 7 days a week, thus promoting its loyalty.
  • Capitalization of knowledge for a more efficient, safer and continuous transmission.

Operational benefits in internal applications:

  • Increase in productivity. The automation of repetitive tasks managed by AI frees employees up on tasks with high added value.
  • Decision-making support faster thanks to data analysis.
  • Customizing the user experience thus improving efficiency and employee satisfaction.
  • Drastic reduction of the workload. AI can reduce the workload of project teams by up to 70% and make collaboration with business lines more fluid.

II. AI at the service of the user experience

AI plays a crucial role in improving the user experience.

In particular, it makes it possible to analyze user feedback, their action and reaction in order to provide a targeted, personalized and instantaneous response and/or support.

This technology also helps manage workflows and quickly route queries to the right people, improving service efficiency and responsiveness.

Because user satisfaction is crucial to promote the use and adherence to its business application. It is by implementing a strategy User centric that the application will be able to meet the real needs of the field and therefore will make it possible to boost the performance of users (and therefore of the business department/service).

By involving users, they participate directly in the development and continuous improvement of their work tool. Handling is therefore facilitated and encouraged.

Our vision combines user experience, communication and support via AI, for more effective internal applications and a concrete ROI. The aim of AI is to analyze and meet the needs of users, while improving the workflow and responsiveness of services. A user-centered strategy to boost performance and adherence. Users are therefore involved in the evolution of their tools, facilitating their appropriation and effectiveness. Concretely, by taking care of the support, WeLoop's artificial intelligence considerably reduces the work of the business expert (key user), and the internal application project manager and becomes a major asset.

III. iA, the new ally in business support

At present, artificial intelligence has reached a sufficient level of maturity to allow its deployment in recurring and proven scenarios. This is especially true in the field of business support, where AI excels by capitalizing on solutions already implemented for similar problems encountered by other users.

Another crucial factor in this momentum lies in the ability of AI to effectively manage repetitive tasks but with a well-defined creative need, often associated with new demands. In concrete terms, this results in the provision of a multilingual AI consultant, sufficiently trained to identify, understand and respond to user needs, while relying on the answers already formulated. This requires specific expertise and complexity in managing workflows and learning processes, which is why companies like specialize in this area.

The impact of this technology coupled with these workflows is significant, especially in the aggregation of communities from different backgrounds. Language barriers are no longer an obstacle, making business experts and project managers more effective.

The return on investment is immediate: a significant reduction in the number of tickets is observed, and the more AI is used, the fewer requests requiring human intervention. It is a real revolution!

This technology also provides complete lifecycle management for no-code and low-code applications. It makes up for the shortcomings often observed in the maintenance of these applications, thus reducing technical debt.

Another crucial aspect is knowledge management. AI gives you the opportunity to capitalize on all the knowledge integrated into your software, thus ensuring the continuity of knowledge, even in the event of a personnel change.

The advance of AI in business support is also paving the way for personalizing the experience of every user. Through the analysis of data and past interactions, AI offers solutions and responses adapted to each user, taking into account their history, preferences and context. This personalization leads to increased user satisfaction, who feels genuinely understood and valued.

This user-centric approach allows continuous optimization of business processes, by dynamically adjusting to the changes and new habits of everyone.


The integration of Artificial Intelligence in companies represents a real revolution, not only for internal processes but also for improving the user experience and strengthening business support. Automating tasks, making informed decisions through in-depth data analytics, and improving user service are just a few of the many benefits that AI offers

User experience, business support, and AI are a winning combination for businesses. This synergy allows not only to optimize internal operations but also to create enriching and personalized user experiences, while providing effective and agile business support. This strategic alliance between AI and the various aspects of business is fundamental to remain competitive in a constantly changing world, marked by rapid technological advances and ever higher user expectations. With AI, businesses can now face complex challenges, anticipate emergency situations to ensure business continuity and significantly improve the quality of life at work.

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